Questionnaires and web experiments allow researchers to reach a much wider projected audience than traditional paper questionnaires, cellphone or face-to-face interviews and is conducted in a fraction of the cost. This will make them a trendy tool meant for market research and customer surveys as well as mental health studies. However , in spite of their many advantages they come with some negatives which can challenge the quality of the benefits.
One serious problem is that now there is much less control over capture data than with a paper questionnaire. With a World wide web experiment the participant can view stimuli on their own personal device and will also modification settings such as screen size, internet browser, internet connection and in many cases the standard font. What this means is that every respondent experience a subtly different set of questions and this may affect how they answer questions.
Another problem is questionnaire taking exhaustion which can cause respondents leaving the study. The way to prevent this is to make the questionnaire because short as is possible and only ask questions that are strongly related your research. You may also try to randomize the purchase of the questions and pretest the questionnaire just before performing this to ensure that the questions are very clear and understandable.
Finally, you have to keep in mind that World wide web experiments derive from voluntary engagement so they can become more susceptible to motivational confounding than laboratory experiments. To counter this, you can use an internet marketplace including SONA devices (often intended for undergraduate screening at universities), internet-based.org/generated-post-2 MTurk or Prolific to sponsor participants.Leave a reply